Permission-Based Marketing Policy
Morris Group International supports only permission-based e-mail marketing.
Spam is unsolicited commercial e-mail, junk mail or bulk mail that has not been requested by the recipient. In addition to being perceived as intrusive, irrelevant and often offensive, it is also typical that spam e-mails do not contain an option to unsubscribe from the mailing list. Simply put, spam is the opposite of permission-based e-mails — those that are requested, anticipated, personal and relevant.
Preventing Unsolicited E-Mails
Morris Group International will not send unsolicited bulk e-mail, for commercial or non-commercial purposes. Unsolicited bulk e-mail is defined as e-mail sent to more than 10 individuals with whom we do not have a prior business relationship.
Morris Group International always includes an “unsubscribe” or “opt out” option to every e-mail sent via our marketing automation system.
Requiring Permission-Based Marketing
Our marketing automation system requires us to create and manage “opt in” subscriber lists. By building and using an “opt in” subscriber list, Morris Group International can be certain that we are sending e-mails to recipients that have expressly given their permission to do so.
It is also important to note that subscribers receiving e-mail campaigns by us will only see their names in the header — all other e-mail addresses are not viewable, which makes them safer from unsolicited e-mail abuse via other company’s e-mail campaigns.
Responding to Unsolicited E-Mail Complaints
If a complaint is received regarding unsolicited e-mails, an immediate investigation is undertaken by Pardot, our e-mail marketing hosting service.
- Initial Warning – Pardot will notify us that an unsolicited e-mail complaint has been logged against us and: (a) we are reminded of the terms we accepted in the Terms of Service. (b) we are reminded that the complainant’s e-mail address will automatically be flagged for suppression if the complainant did unsubscribe. (c) we are requested to manually remove the complainant’s e-mail address from our subscriber list if the address was not automatically suppressed because the complainant did not unsubscribe.
- Termination of Account – If notifications of unsolicited e-mails continue after the warning, our account privileges will be suspended and eventually terminated by Pardot.